SKAGEN is a Scandinavian fashion brand under the company Fossil. The SKAGEN design team was welcomed to SCAD to collaborate with the SCAD CLC team.
The intent of this project is to design new experiences and functions that align with the SKAGEN brand. SKAGEN’s motto is good design allows for a more enjoyable life. “Simplicity, innovation, accessibility”. Their target audience is millennial market.
I was a part of the sub-team within the SCAD CLC team. I have participated in conducting primary research and secondary research, co-creation sessions with SKAGEN design team and our design team, also designed the UI for concept 2, “Your Space”, and concept 4, “Objiblik”.
Our sub-team named “Ojeblik” is in charged of one of the concepts, which is Concept 2, “Your Space”.
